Job Title:  Assistant Brand Manager

Overview of role

Location: Maidenhead

Hybrid: Our hybrid model typically includes 1–2 in-office days per week, with flexibility to accommodate personal and team needs.

Salary: Circa - £35,000 per annum dependant on experience

Join the Team Behind the Nation’s Favourite Bread Brands

At Allied Bakeries, we're proud to bake some of the UK's best-loved products — including Kingsmill, Allinson's, and Sunblest. From soft white loaves to crumpets and pancakes, our range brings something special to every table.

Our latest campaign, "It's Not Magic, It's Kingsmill", brings to life the whimsical world behind our 50/50 bread, showcasing how healthier choices can be both delicious and fun.

We're currently seeking a creative and driven Assistant Brand Manager to join our Kingsmill Marketing team. This is your opportunity to contribute to one of the UK's most recognisable bakery brands, helping shape our digital presence, support innovation, and deliver campaigns that connect with millions.

🔍 About the Role

This is an exciting opportunity to help drive the success of our flagship Kingsmill brand. Reporting to the Marketing Manager, you'll play a key role in managing Kingsmill’s digital presence and supporting wider marketing campaigns — from new product launches to social media content and shopper marketing.

You’ll be the link between our brand and the people who matter most — our consumers, customers, and internal teams. No two days will be the same!

🌟 What You’ll Be Doing

• Own and lead Kingsmill’s social media and digital strategy
• Develop exciting content and manage relationships with creative agencies
• Support on product development projects and packaging changes
• Help bring our shopper marketing campaigns to life in stores
• Manage the Kingsmill website and optimise our brand presence online
• Champion the Kingsmill brand across our teams in the UK and Northern Ireland
• Track and manage our marketing budget with accuracy

💙 Why Join Allied Bakeries?

We believe the best work happens when people feel supported, included, and empowered to grow. That’s why we offer:

🌱 Career development opportunities

👥 A supportive, people-first culture

📓 33 days annual leave (including bank holidays)

🛒 Discounts at Tesco, M&S, Currys and more

🚲 Cycle to Work & Electric Car Scheme

🧬 Employee Assistance Programme

💼 Up to 10% employer pension contribution

❤️ Charitable giving via payroll

🌺 Holiday purchase scheme

Allied Bakeries is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.