Overview of role

Key Accountabilities

• Lead the Belgian commercial strategy to grow sales, distribution and profitability.
• Build strong relationships with key grocery retailers; lead compelling customer meetings and joint business plans.
• Own the market P&L, ensuring delivery of financial targets.
• Shape pricing, promotions and in‑store activation with cross‑functional teams.
• Use market and category insight to build clear, data‑led growth plans.
• Optimise promotional investment and track performance against customer targets.
• Ensure best‑in‑class execution across promotions, NPD launches and distribution expansion.
• Manage third‑party field sales partners to drive store visibility and results.
• Deliver accurate demand forecasts and provide clear business updates

The Right Person

• A proactive, curious and ownership‑driven approach.
• Strong commercial experience, including P&L accountability.
• Excellent relationship‑building and influencing skills.
• Experience working with grocery retailers (Belgian market experience ideal).
• At least 3 years in a commercial/sales role with strong progression.
• Sharp commercial judgement and cultural awareness.
• Fluency in French (essential).

• Salary up to £70k plus bonus up to 25%
• Car allowance of £6245
• Private BUPA healthcare plus Health Cash Plan.
• Pension- Employer contributions up to 10%
• Flexible & hybrid working
• High‑impact role with full ownership of a priority market
• Opportunity to shape and grow an international brand
• Strong progression and development opportunities- part of ABF Group employing 128,000 people globally.